WellO2, a Finnish company, has signed a historic partnership agreement with Premier League club West Ham United. West Ham United will incorporate the WellO2 breathing apparatus into their training programme. The parties share the goal of improving player performance and promoting respiratory health in general. The partnership will make WellO2 the first Official Respiratory Supplier for a football club and is unique in the Premier League.
Richard Collinge, Performance Director, West Ham United considers the collaboration to be significant:
"We look forward to working with the WellO2 team. The importance of effective breathing techniques and maximising lung capacity cannot be underestimated in football. We look forward to seeing how we can best incorporate the benefits of WellO2 training into our players' strength and conditioning training and see WellO2 as a valuable resource to support the team."
The WellO2 breathing exercise device, which has been very popular in the Nordic countries, is also available in the UK following the launch of the partnership. Through the collaboration, WellO2 aims to highlight the device's versatile capabilities, support professional athletes to enhance their performance and help the wider public to alleviate common breathing problems.
Tuomas Mattelmäki, CEO of WellO2, is very excited about the collaboration:
"The importance of breathing and respiratory health has received considerable attention in recent years. Our collaboration with West Ham United will contribute to this awareness, both in elite sport and in the treatment of respiratory problems in general. West Ham United's approach to health and performance fits perfectly with our mission."
"A recent clinical study [1 ] found that using the WellO2 for 5-15 minutes a day brings significant improvements in lung function and relief of respiratory symptoms. Cough, airway mucus, shortness of breath, wheezing and hoarseness of voice were statistically significantly reduced. The strength of the inhalation and exhalation muscles of the lungs studied increased by 20% and 11% respectively compared to the control group," adds Mattelmäki.
WellO2 and West Ham United's partnership is not only focused on developing top sporting performances, but also on improving the respiratory health of the general public. This reflects the versatile and effective uses of the WellO2.
Commenting on the partnership, Nathan Thompson, Commercial Director, West Ham United said:
"We are delighted to partner with WellO2 to promote respiratory health among our loyal fan base. Our collaboration reflects our dedication to supporting fans, not only in their passion for football, but also in their pursuit of a healthier lifestyle."
WellO2 is a pioneer in respiratory health, continuing on the path set by successful Finnish health technology companies by bringing Finnish expertise to the world.
WellO2 and West Ham United look forward to the opportunity to work together to promote respiratory health and support healthier and more active lifestyles. An important aim of the partnership is to inspire people to take responsibility for their respiratory health and reach their full potential in all areas of life.
